Category: Blog

10 Reasons Why Your Business Needs An Administrative Professional!


As an entrepreneur or small business owner, you number one goal is for your business to succeed.  You’re there to do what you do best: provide great service or sell a great product. So why sweat the small stuff? An Administrative Professional can help enhance your productivity, grow your brand, and allow you to take back your time and energy so you can concentrate on the most important thing in your business – what you do best!

  1. Experienced
    They’ve done this before. Administrative Professionals bring with them a wealth of experience, which means that your administrative tasks will not only be done better than you are able to do them, but faster too!
  2. Seeing Through Fresh Eyes
    As someone new to your business, an Administrative Professional can tackle stubborn old problems with ‘fresh eyes’ – and see solutions that you may not even have thought of!
  3. Connected
    Administrative Professionals are connected to their profession just as you are to yours. Which means when problems arise? If they don’t already have a solution, they have an extensive network of people and resources to draw on.
  4. Tech-Savvy
    Save to the Cloud, manage Mail Chimp and Pivot Table in Excel? Not a problem! Administrative Professionals can resource technology that will help your business run super smoothly and grow more quickly!
  5. Social Network Queens (or Kings!)
    Want help to solidify your market base and substantially grow your business? An Administrative Professional can help you put together a marketing strategy to build and/or grow an online presence for your business – essential in today’s marketplace!
  6. Organised
    Administrative Professionals are super-organised! They can help you sort though backlogs and plan schedules to organise your business so that everything runs like clockwork!
  7. Gatekeepers
    Checking emails, dealing with queries, and managing phone calls can take up huge amounts of time and energy. An Administrative Professional can filter through the unnecessary, and direct to you only the important emails and calls, making far more efficient use of your time.
  8. Business Savvy
    While you may be an expert in whatever it is you do, an Administrative Professional knows how businesses work – what’s standard practice and what’s cutting edge.  They can help you not only meet industry standards, but exceed them!
  9. Visionaries
    Administrative Professionals can help you think and plan ahead. Once they have a grasp of how the administrative side of your business works, they can help set up systems and procedures that will help you grow: scheduling data reports, implenenting new technologies, and business research are just some of the ways they can do this!
  10. Professional
    Having a designated professional to look after the administrative side of your business will help your business look more professional. And while that’s not a reason in itself to hire – it is an added bonus. Clients will respect the fact that you have an expert looking after the administrative side – it shows them that are serious about, and solely dedicated to, doing what you do best.

Take on an Administrative Professional, and you will reap the benefits. An Administrative Professional will help take your business to the heights it deserves.

[Linda Memphis, March 2018]
© 2018 Linda Memphis



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How To Generate Blog Post Ideas for Life!


So we’ve all been there. You sit down at your desk or pull out your laptop, log into your blog  – and zombie-stare blankly  into the ‘add new post’ screen.  You have absolutely no idea what you’re going to write about. There are many ways to generate ideas for posts for your blog: pick a topic and surf the net, browse your competitors posts for ideas, or choose from one of the many lists of ‘blog post prompts’ that are freely available to anyone who wants to use them. But these are band-aid solutions – a temporary fix to plug the ideas gap until the next time you face the same old problem – and you will always end up back at square one.

Finding Your Base

Ideas shouldn’t ever be something that you force – and they don’t have to be. If you do a little bit of homework, ideas for posts will be a flow-on effect from knowing exactly who you are as a blogger and why you’re blog exists to begin with.

Start by asking yourself: ‘what’s the purpose of my blog’? Be specific. Is it to entertain? To educate/inform? To connect with like-minded souls?  To raise awareness? Why are you there? What are you hoping to do? Unless you have an idea of the purpose behind what you are doing, generating random lists of things to write about will only leave you with a random bunch of posts that lack cohesion and will never gain you any kind of following.  You need to find your base. Take time to answer the questions about why you are blogging, for yourself. Grapple with them, think about them, write them down.

Secondly, it is just as important to know who you are writing for, as it is to know why you are blogging. How can you know what to write about if you have no idea who are writing for? Think about who your audience are. When you write – who are you speaking to? Specifically, who? What is your niche?  Take the time to sit down and write down the answers to these questions also.

Now you have a base.

Generating Ideas

Once you are clear about your blog’s purpose and who you’re writing for, you can ask yourself the most important question: how can I add value in my niche, for my particular audience? 

This is where the flow of ideas will come from. And this is always the question you need to ask yourself to know what to write about.

I like to set aside 15 minutes each week to brainstorm answers to this question, and then from that list, I will choose the ideas that are worth working on, and schedule time to expand on those. Keep a notebook and list anything and everything that answers the question of how to add value for your audience. Initially, you will be answering this across the board, but as time goes on, you can make the question more specific to a particular context for example, your focus might change during the festive season or in times of global financial crisis, or whatever the situation may be.

Be specific in what you ask. What exactly does your audience want to know to help them in their lives or their business or hobby? What can you share to make things easier or more profitable or more fun for them? Look closely at your niche and target specific areas. Think about how you can help specifically.  You may even wish to take it a step further and ask your audience what they would like you to write about. If you are networking or spending time with people in your niche – ask them ! Find out what inspires them, what motivates them, what they would like to know more about. And again, be specific.

Over time, you will find particular themes that you often write about, and you can expand on these. But always work from the ground up: know your base and add value.  That way you will always create content that is relevant to your audience, they will always feel connected to you – and – you will always have something to write about!

[Linda Memphis, March 2018]
© 2018 Linda Memphis

Linda Memphis is a Melbourne-based Writer, Administrator, & Professional Development Consultant with business smarts and creative style!
Visit her website at


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