10 Reasons Why Your Business Needs An Administrative Professional!


As an entrepreneur or small business owner, you number one goal is for your business to succeed.  You’re there to do what you do best: provide great service or sell a great product. So why sweat the small stuff? An Administrative Professional can help enhance your productivity, grow your brand, and allow you to take back your time and energy so you can concentrate on the most important thing in your business – what you do best!

  1. Experienced
    They’ve done this before. Administrative Professionals bring with them a wealth of experience, which means that your administrative tasks will not only be done better than you are able to do them, but faster too!
  2. Seeing Through Fresh Eyes
    As someone new to your business, an Administrative Professional can tackle stubborn old problems with ‘fresh eyes’ – and see solutions that you may not even have thought of!
  3. Connected
    Administrative Professionals are connected to their profession just as you are to yours. Which means when problems arise? If they don’t already have a solution, they have an extensive network of people and resources to draw on.
  4. Tech-Savvy
    Save to the Cloud, manage Mail Chimp and Pivot Table in Excel? Not a problem! Administrative Professionals can resource technology that will help your business run super smoothly and grow more quickly!
  5. Social Network Queens (or Kings!)
    Want help to solidify your market base and substantially grow your business? An Administrative Professional can help you put together a marketing strategy to build and/or grow an online presence for your business – essential in today’s marketplace!
  6. Organised
    Administrative Professionals are super-organised! They can help you sort though backlogs and plan schedules to organise your business so that everything runs like clockwork!
  7. Gatekeepers
    Checking emails, dealing with queries, and managing phone calls can take up huge amounts of time and energy. An Administrative Professional can filter through the unnecessary, and direct to you only the important emails and calls, making far more efficient use of your time.
  8. Business Savvy
    While you may be an expert in whatever it is you do, an Administrative Professional knows how businesses work – what’s standard practice and what’s cutting edge.  They can help you not only meet industry standards, but exceed them!
  9. Visionaries
    Administrative Professionals can help you think and plan ahead. Once they have a grasp of how the administrative side of your business works, they can help set up systems and procedures that will help you grow: scheduling data reports, implenenting new technologies, and business research are just some of the ways they can do this!
  10. Professional
    Having a designated professional to look after the administrative side of your business will help your business look more professional. And while that’s not a reason in itself to hire – it is an added bonus. Clients will respect the fact that you have an expert looking after the administrative side – it shows them that are serious about, and solely dedicated to, doing what you do best.

Take on an Administrative Professional, and you will reap the benefits. An Administrative Professional will help take your business to the heights it deserves.

[Linda Memphis, March 2018]
© 2018 Linda Memphis



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How To Generate Blog Post Ideas for Life!


So we’ve all been there. You sit down at your desk or pull out your laptop, log into your blog  – and zombie-stare blankly  into the ‘add new post’ screen.  You have absolutely no idea what you’re going to write about. There are many ways to generate ideas for posts for your blog: pick a topic and surf the net, browse your competitors posts for ideas, or choose from one of the many lists of ‘blog post prompts’ that are freely available to anyone who wants to use them. But these are band-aid solutions – a temporary fix to plug the ideas gap until the next time you face the same old problem – and you will always end up back at square one.

Finding Your Base

Ideas shouldn’t ever be something that you force – and they don’t have to be. If you do a little bit of homework, ideas for posts will be a flow-on effect from knowing exactly who you are as a blogger and why you’re blog exists to begin with.

Start by asking yourself: ‘what’s the purpose of my blog’? Be specific. Is it to entertain? To educate/inform? To connect with like-minded souls?  To raise awareness? Why are you there? What are you hoping to do? Unless you have an idea of the purpose behind what you are doing, generating random lists of things to write about will only leave you with a random bunch of posts that lack cohesion and will never gain you any kind of following.  You need to find your base. Take time to answer the questions about why you are blogging, for yourself. Grapple with them, think about them, write them down.

Secondly, it is just as important to know who you are writing for, as it is to know why you are blogging. How can you know what to write about if you have no idea who are writing for? Think about who your audience are. When you write – who are you speaking to? Specifically, who? What is your niche?  Take the time to sit down and write down the answers to these questions also.

Now you have a base.

Generating Ideas

Once you are clear about your blog’s purpose and who you’re writing for, you can ask yourself the most important question: how can I add value in my niche, for my particular audience? 

This is where the flow of ideas will come from. And this is always the question you need to ask yourself to know what to write about.

I like to set aside 15 minutes each week to brainstorm answers to this question, and then from that list, I will choose the ideas that are worth working on, and schedule time to expand on those. Keep a notebook and list anything and everything that answers the question of how to add value for your audience. Initially, you will be answering this across the board, but as time goes on, you can make the question more specific to a particular context for example, your focus might change during the festive season or in times of global financial crisis, or whatever the situation may be.

Be specific in what you ask. What exactly does your audience want to know to help them in their lives or their business or hobby? What can you share to make things easier or more profitable or more fun for them? Look closely at your niche and target specific areas. Think about how you can help specifically.  You may even wish to take it a step further and ask your audience what they would like you to write about. If you are networking or spending time with people in your niche – ask them ! Find out what inspires them, what motivates them, what they would like to know more about. And again, be specific.

Over time, you will find particular themes that you often write about, and you can expand on these. But always work from the ground up: know your base and add value.  That way you will always create content that is relevant to your audience, they will always feel connected to you – and – you will always have something to write about!

[Linda Memphis, March 2018]
© 2018 Linda Memphis

Linda Memphis is a Melbourne-based Writer, Administrator, & Professional Development Consultant with business smarts and creative style!
Visit her website at lindamemphis.com.


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My online portfolio at  clippings.me can be found here.

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Vegas Cool: Mark Anthony and the magic of Elvis

Mark Anthony as Elvis

They say the heart wants what the heart wants, and it does. Mine wants music. Craves it, digs it, loves it, adores it, must must have it because it dips down into the very soul of who and how and what I am. Yes music, but most of all? Elvis Presley music. It’s my air. I need it to survive. And there is nothing, absolutely nothing like that feeling of sitting in the very front row, waiting for the show to start -waiting for Elvis Presley’s music to once again give wings to your soul – the creak and luxury of the leather seats, the smell of theatre and the dim heavy dark red velvet stage curtains, majestic,  just a few feet from the stage in front of you. Heartbeat, heartbeat, you can feel the anticipation of the audience, it’s in your chest – and it’s the energy of Elvis Presley in the air. Ahhh there’s nothing like it. And me? I travelled, by plane, all the way to Adelaide to be there. From Melbourne. Yes that’s right, this crazy goose travelled further south in the middle of a cold winter. Am I nuts or what. Yeah well it’s these crazy out of freaking nowhere adventures, that keep me sane.

Do you know what I love about Mark Anthony? I love that when he walks onstage, you become part of it. From the first moment, it’s like a shift in reality and suddenly it’s The International Hotel, Vegas, 1969 and from the first fade of lights and the first screams of ecstasy; from the first realisation that the music is about to hit, he draws you in and you are part of it. There is something completely Elvis-esque about Mark Anthony. He captures the very essence of the man, and then teases us with it, all lithe and mean – that sneer, that half giggle – it’s Elvis Personified, oh Lordy, and tonight he’s in the stunning red and black three piece Cossack suit, pure Vegas ’69, bathed under stagelight and it’s perfect. And the band hits it and he starts singing and moving, and the backup girls are digging it and singing high-pitched harmony, and he’s got us, every freaking second, he’s got us – and every freaking second is pure heaven Elvis music bliss.

He gives us CC Rider, the way it was originally done, before the tradition of the 70’s had set in. It’s raw and new – not what most of the crowd expected – and oh what a delightful shock. This is the breakout Elvis, fresh from the Comeback Special, Elvis NOW before he was documented in That’s The Way It Is – this is Elvis re-discovering who he is and what he’s made of, and Mark Anthony is not just playing the role, he’s living it and he’s taking us along for the ride, and for an Elvis Presley fan, there is nothing better. The energy, the band, the light show, the music, THE MUSIC – it’s Rubberneckin’ groovy cool classy like only Elvis can – the Memphis Flash all grown up and how. I don’t know what it feels like or how many hundreds of hours it’s taken him to be up on that stage, doing what he does so freaking flawlessly, like it’s second nature, but I do know that from down here in the front row, he is the closest we’ll get to the real deal, and I love that he’s given this to us. I love that he loves the man so much – so obvious from the way he gives a billion percent to every note, every gesture, every move and nuance – I love that it’s a humble, genuine, respectful tribute; I love that he gets it technically right, vocally right, and that those moves of his not only replicate but resonate the real Elvis, to a standard I don’t think I’ve ever seen before. I love it! I love it so much.

For the second half of the show, it’s Elvis 70, the white jumpsuited svelte young superstar that the audience know and adore. Now it’s Bridge Over Troubled Water, Mystery Train, Polk Salad Annie and hands down the best version of Just Pretend I have ever heard. Ever. Perfectly captured and so beautifully sung, it’s the entire threatre as one – magic threads connecting us all. Mark Anthony is a master at what he does, but it’s not just about the performance. It’s about the little things: recognising the old man who’s dancing on his own in the corner, playfully grabbing his hat, making us laugh and making him feel special; it’s the way he wanders down to the back rows during Love Me Tender, reaching back into the crowd who reach out to him; it’s the humble acknowledgment of one of the best backing bands out there, the gratitude, the thankfulness, the genuineness about Mark Anthony that makes his time on stage so special.

Yes I love the performer and the performance, but most of all, I love the glimpses he gives us. We know he’s not Elvis (and he knows it too), but here and there, there are those brief moments when we swear to God, THIS is exactly how it would feel to be at an Elvis Presley show, THIS is what the magic of the International Hotel would have been like, THIS is what it would have felt like to be in the presence of The King onstage. He takes us there. What an incredible thing to be able to share with an audience. When the night finally ends and the red curtain falls (and we die a little inside), we take away something more than just the memory of a great performance. We take away a little bit of the magic of Elvis Presley himself.

The heart wants what the heart wants.

Mark Anthony – thank you for the music.

[Linda Memphis, July 2017]
© 2017 Linda Memphis

Linda Memphis is a Melbourne-based Writer, Administrator, & Professional Development Consultant with business smarts and creative style!
Visit her website at lindamemphis.com.
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Degree qualified. Extensive industry experience. Passionate about what I do!

I work as a Melbourne-based freelance writer and administrator, providing services to corporate and small business.

I have over 20 years experience in administration, writing and desktop publishing, and hold a degree with double majors in Communication (Media) and Creative Writing. I also hold a Cert IV in Training and Assessment.  I have advanced Microsoft Office skills and type at 72 wpm. I have worked extensively across the industry, including roles as an Acting Editor, Staff Writer and Executive Assistant, and currently freelance across a range of businesses.

I am available to write copy for, and/or help manage, your website, blog, social media site or publication; I can write/produce your newsletters, speeches and/or media releases; write e-books, articles and reviews; edit, rewrite and much, much more. I can create Powerpoint presentations, spreadsheets and/or databases, help with events, organise travel, diary and/or email, or type/format documents large or small.

Whatever your writing or administrative needs, I can provide you with a solution.

For more information about the services I provide, or for help with a specific job, please inbox me via the ‘Contact’ tab.

You can visit my writing portfolio with samples of my work, here:
Published Clippings

I look forward to hearing from you soon.

Linda Memphis

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How Do I Become a Writer?


‘Writers write!’ is the famous quote that supposedly answers the question that all aspiring writers want answered: namely, ‘How Do I Become a Writer?’. Just write? That’s it? Well it may sound simple, but the act of putting words onto a page does not make you a writer – no matter how well you learn to do it, or how often you practice it. No, being a writer is about something far more intrinsic. After all, anyone can write – but that doesn’t mean we are all writers! So what is it that makes a writer? And how do you become one?

What Qualifications Do I Need?


If you were to ask, ‘How Do I Become a Teacher?’ or ‘How Do I Become an Accountant?’, most people would tell you that you need to follow a very specific training path in order to gain a qualification in that particular field. And it’s true that you cannot be employed as a Teacher or Accountant without a qualification. Similarly, there are many pathways to writing qualifications for those wanting to ‘become’ writers, the only difference being, that a qualification is not essential in the majority of cases for someone to become a professional working writer. But my point here is one that’s very often overlooked. And that is, it’s not in the learning to be a writer (or teacher or accountant) or qualifiying for the job by completing a course, that makes you a teacher or accountant – or writer. The key to becoming anything isn’t in the qualification – it’s in the yearning or passion that you have for the job. That’s where teachers and accountants are made. And that too, is where writers are made.

Making It Happen


Some years ago now, I did a postgraduate teaching qualification, thinking it would be an easy path to a ‘family friendly’ job. My daughter was very young at the time, and I wanted a job that would give me a good income and lots of time with my family. I very quickly realised that teaching was a job requiring huge sacrifices and long hours – and about as far from ‘family friendly’ as it gets. But what I also came to understand, was that teachers are born, not created. Always a great student and a hard worker, I powered through my classes and finished my first semester with High Distinctions, but no matter what my results said, I knew inside that I had no passion for the job of teaching. There was no yearning each day to head off to school or to get things done, and I didn’t think about anything teaching-related unless I had to (for my course). I certainly didn’t get the same enjoyment from it that my fellow classmates did, and while I hid it well from them, I am sure that the kids in my prac classroom could tell that my heart wasn’t in it. I finished the course (because I’m not a quitter), and I graduated with the qualification – HD’s no less. Officially, I was a teacher – but I never took up the profession. I had learnt how to become a teacher – but even with the qualification – I wasn’t one.

What’s In Your Heart?


Teaching was always a chore for me. But writing? Now there was something that I was always doing, even when I didn’t have to! As a kid, I wrote poems and stories and made them into books. I wrote even when there was no-one to read what I’d written. I entered competitions and started making submissions to magazines when I was a teenager, and was thrilled when I was published over and over again. I loved crafting the words that seemed to just pour out of me. I loved creating something from nothing. Writing came very naturally to me. Don’t get me wrong, I still had to work at it to make it really good, and I eventually did a degree in Creative Writing to help hone my craft, but I didn’t have to become a writer – I already was one. It had been there all along.

If you are a writer, you’ll know. You’ll know because you will have to write, no matter what. Writing will be like breathing to you – it will be something that you have to do, that you want to do, that you crave doing. Just as a born teacher will find themselves drawn to education and to helping children, and just as a born accountant will find they have a flair for numbers, a writer will naturally love to write. It won’t be the idea of being a writer that you’ll be in love with – and I think that’s what a lot of people who ask ‘How Do I Become a Writer’ are infatuated with, the idea of writing – no, it will be the writing itself that you are in love with.

Being a writer is not about writing, it’s about being in love with writing. Every day.

One of my favourite pieces of writing about being a writer, is ‘So You Want To Be a Writer?’, by Charles Bukowski. I love Bukowski, because his words come directly from the heart and the gut, both. You feel what he is saying. His words are raw and beautiful and eloquent in their brevity. ‘So You Want To Be a Writer?’ he asks.

Well then…

if it doesn’t come bursting out of you
in spite of everything,
don’t do it.
unless it comes unasked out of your
heart and your mind and your mouth
and your gut,
don’t do it.
if you have to sit for hours
staring at your computer screen
or hunched over your
searching for words,
don’t do it.
if you’re doing it for money or
don’t do it.
if you’re doing it because you want
women in your bed,
don’t do it.
if you have to sit there and
rewrite it again and again,
don’t do it.
if it’s hard work
just thinking about doing it,

don’t do it.

if you’re trying to write like somebody
forget about it.
if you have to wait for it to roar out
of you,
then wait patiently.
if it never does roar out of you,
do something else.

if you first have to read it
to your wife
or your girlfriend
or your boyfriend
or your parents or to anybody at all,
you’re not ready.

don’t be like so many writers,
don’t be like so many thousands of
people who call themselves writers,
don’t be dull and boring and
pretentious, don’t be consumed
with selflove.
the libraries of the world have
yawned themselves to
over your kind.
don’t add to that.
don’t do it.
unless it comes out of
your soul like a rocket,
unless being still would
drive you to madness or
suicide or murder,
don’t do it.
unless the sun inside you is
burning your gut,
don’t do it.

when it is truly time,
and if you have been chosen,
it will do it by
itself and it will keep on doing it
until you die or it dies in you.

there is no other way.

and there never was.

And that’s how writers are born.

[Linda Memphis, May 2017]
© 2017 Linda Memphis

Linda Memphis is a Melbourne-based Writer, Administrator, & Professional Development Consultant with business smarts and creative style!
Visit her website at lindamemphis.com.
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